Marketing Planning

    Research output: Book/ReportBookpeer-review


    Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies.
    Original languageEnglish
    PublisherCengage Learning EMEA
    Number of pages288
    ISBN (Print)9781844807826
    Publication statusPublished - 2008


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