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Marketing Essentials, 2nd Edition
Lyndon Simkin
,
Sally Dibb
Research output
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Book/Report
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Book
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peer-review
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Social Sciences
Marketing
100%
Analysis
22%
Markets
22%
Understanding
11%
Edition
11%
Strategy
11%
Undergraduates
11%
Thinking
11%
Complexity
11%
Students
11%
Implementation
11%
Content
11%
Strategic Marketing
11%