Marketing Essentials, 2nd Edition

Research output: Book/ReportBook

Abstract

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.
Original languageEnglish
PublisherCengage Learning EMEA
ISBN (Print)9781408073681
Publication statusPublished - 2013

Fingerprint

Marketing
Marketing management
Module
Strategic marketing
Undergraduate
Marketing strategy
Logic

Cite this

Marketing Essentials, 2nd Edition. / Simkin, Lyndon; Dibb, Sally.

Cengage Learning EMEA, 2013.

Research output: Book/ReportBook

@book{4b10a4090dd44ca9b39d2572ae0e1530,
title = "Marketing Essentials, 2nd Edition",
abstract = "Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.",
author = "Lyndon Simkin and Sally Dibb",
year = "2013",
language = "English",
isbn = "9781408073681",
publisher = "Cengage Learning EMEA",

}

TY - BOOK

T1 - Marketing Essentials, 2nd Edition

AU - Simkin, Lyndon

AU - Dibb, Sally

PY - 2013

Y1 - 2013

N2 - Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

AB - Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

M3 - Book

SN - 9781408073681

BT - Marketing Essentials, 2nd Edition

PB - Cengage Learning EMEA

ER -