Marketing communications in the classroom: the parents' view

Leigh Doster; Julia M. Tyrrell

doi:10.1080/13527260903157946

Marketing communications in the classroom: the parents' view

Leigh Doster, Julia M. Tyrrell

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	1-15
Journal	Journal of Marketing Communications
Volume	17
Issue number	1
DOIs	https://doi.org/10.1080/13527260903157946
Publication status	Published - Jan 2011

Bibliographical note

The full text of this item is not available from the repository.
This is an electronic version of an article published in the Journal of Marketing Communications 17(1) p1-15. The Journal of Marketing Communications is available online at:
http://www.informaworld.com/smpp/content~db=all?content=10.1080/13527260903157946

Keywords

in-school marketing
cause-related marketing
corporate communications
marketing to children

Access to Document

10.1080/13527260903157946

Cite this

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title = "Marketing communications in the classroom: the parents' view",

keywords = "in-school marketing, cause-related marketing, corporate communications, marketing to children",

author = "Leigh Doster and Tyrrell, {Julia M.}",

note = "The full text of this item is not available from the repository. This is an electronic version of an article published in the Journal of Marketing Communications 17(1) p1-15. The Journal of Marketing Communications is available online at: http://www.informaworld.com/smpp/content~db=all?content=10.1080/13527260903157946",

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