Marketing communications in the classroom: the parents' view

Leigh Doster, Julia M. Tyrrell

    Research output: Contribution to journalArticle

    2 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)1-15
    JournalJournal of Marketing Communications
    Volume17
    Issue number1
    DOIs
    Publication statusPublished - Jan 2011

    Bibliographical note

    The full text of this item is not available from the repository.
    This is an electronic version of an article published in the Journal of Marketing Communications 17(1) p1-15. The Journal of Marketing Communications is available online at:
    http://www.informaworld.com/smpp/content~db=all?content=10.1080/13527260903157946

    Keywords

    • in-school marketing
    • cause-related marketing
    • corporate communications
    • marketing to children

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