Abstract
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: Core definitions. A bulleted key point overview. Thorough yet concise explanation of the concept and primary issues. Illustrative examples. A selection of examination style case, essay and applied questions. Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
| Original language | English |
|---|---|
| Publisher | Taylor and Francis - Balkema |
| Number of pages | 351 |
| Edition | 2 |
| ISBN (Electronic) | 9781136380518 |
| DOIs | |
| Publication status | Published - 7 Jun 2007 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2001, 2004, Sally Dibb and Lyndon Simkin. All rights reserved.
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)