Marketing and Technology: Emerging and Innovative Applications

Cherniece Plume; Luca Sabia; Kamalpreet Singh; Isabel Galvis

Marketing and Technology: Emerging and Innovative Applications

Cherniece Plume, Luca Sabia, Kamalpreet Singh, Isabel Galvis

CBL School of Management

Research output: Book/Report › Book › peer-review

Original language	English
Publication status	In preparation - 6 Apr 2026

Keywords

Emerging Technologies
Marketing
Digital marketing
Social Media
Artificial intelligence (AI)
Extended Reality
Data Analytics
Consumer Behaviour
Crypto marketing
Blockchain
Big data
Internet of thing (IoT)
neuromarketing
CRM
marketing automation

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Marketing and Technology: Emerging and Innovative Applications",

keywords = "Emerging Technologies, Marketing, Digital marketing, Social Media, Artificial intelligence (AI), Extended Reality, Data Analytics, Consumer Behaviour, Crypto marketing, Blockchain, Big data, Internet of thing (IoT), neuromarketing, CRM, marketing automation",

author = "Cherniece Plume and Luca Sabia and Kamalpreet Singh and Isabel Galvis",

year = "2026",

month = apr,

day = "6",

language = "English",

}

TY - BOOK

T1 - Marketing and Technology: Emerging and Innovative Applications

AU - Plume, Cherniece

AU - Sabia, Luca

AU - Singh, Kamalpreet

AU - Galvis, Isabel

PY - 2026/4/6

Y1 - 2026/4/6

KW - Emerging Technologies

KW - Marketing

KW - Digital marketing

KW - Social Media

KW - Artificial intelligence (AI)

KW - Extended Reality

KW - Data Analytics

KW - Consumer Behaviour

KW - Crypto marketing

KW - Blockchain

KW - Big data

KW - Internet of thing (IoT)

KW - neuromarketing

KW - CRM

KW - marketing automation

M3 - Book

BT - Marketing and Technology: Emerging and Innovative Applications

ER -