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Market segmentation success: Making it happen!
Sally Dibb
,
Lyndon Simkin
Open University
University of Warwick
Research output
:
Book/Report
›
Book
›
peer-review
1
Citation (Scopus)
Overview
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Social Sciences
Success
100%
Segmentation
57%
Customer
28%
Markets
28%
Conceptualization
28%
Students
28%
Problem
28%
Marketing
28%
Consultants
14%
Evolution
14%
Understanding
14%
Business Strategy
14%
Strategy
14%
Experts
14%
Process
14%
Diagnosis
14%
Best Practice
14%
Professional Personnel
14%
Nonprofit Organizations
14%
Enterprises
14%
Illustration
14%
Books
14%
Implementation
14%
Example
14%
Counselling
14%
Economics, Econometrics and Finance
Market Segmentation
85%
Customers
28%
Psychology
Segmentation
57%
Practitioners
28%
Resources
14%
Qualitative
14%