Market Segmentation Success – Making it Happen!

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@article{a9e7f77a991f4dff948e95b654758d08,

title = "Market Segmentation Success – Making it Happen!",

author = "Sally Dibb",

year = "2010",

month = aug,

day = "24",

doi = "10.1108/sd.2010.05626iae.002",

language = "English",

volume = "26",

pages = "17--22",

journal = "Strategic Direction",

issn = "0258-0543",

publisher = "Emerald Publishing",

number = "9",

}

TY - JOUR

T1 - Market Segmentation Success – Making it Happen!

AU - Dibb, Sally

PY - 2010/8/24

Y1 - 2010/8/24

UR - https://www.scopus.com/pages/publications/85003051205

U2 - 10.1108/sd.2010.05626iae.002

DO - 10.1108/sd.2010.05626iae.002

M3 - Article

AN - SCOPUS:85003051205

SN - 0258-0543

VL - 26

SP - 17

EP - 22

JO - Strategic Direction

JF - Strategic Direction

IS - 9

ER -