Market Segmentation Success – Making it Happen!

Research output: Contribution to journalArticle

2 Citations (Scopus)
Original languageEnglish
Pages (from-to)17-22
Number of pages6
JournalStrategic Direction
Volume26
Issue number9
DOIs
Publication statusPublished - 24 Aug 2010

ASJC Scopus subject areas

  • Strategy and Management

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