Market Segmentation Success – Making it Happen!

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@article{a9e7f77a991f4dff948e95b654758d08,

title = "Market Segmentation Success – Making it Happen!",

author = "Sally Dibb",

year = "2010",

month = aug,

day = "24",

doi = "10.1108/sd.2010.05626iae.002",

language = "English",

volume = "26",

pages = "17--22",

journal = "Strategic Direction",

issn = "0258-0543",

publisher = "Emerald",

number = "9",

}

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T1 - Market Segmentation Success – Making it Happen!

AU - Dibb, Sally

PY - 2010/8/24

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U2 - 10.1108/sd.2010.05626iae.002

DO - 10.1108/sd.2010.05626iae.002

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SP - 17

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JO - Strategic Direction

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IS - 9

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