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Market Segmentation in Managerial Practice: A Qualitative Examination
Lee Quinn
Research output
:
Contribution to journal
›
Article
›
peer-review
30
Citations (Scopus)
Overview
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Dive into the research topics of 'Market Segmentation in Managerial Practice: A Qualitative Examination'. Together they form a unique fingerprint.
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Social Sciences
Segmentation
60%
Inquiry
40%
Examinations
40%
Retail Sector
40%
Conceptualization
40%
Practice
40%
Belief
20%
Application
20%
Organizations
20%
Purpose
20%
Decision Making
20%
Managers
20%
UK
20%
Synergy
20%
Arts and Humanities
Sense making
40%
Descriptive
20%
Context
20%
Informants
20%
Conceptual
20%
Contemporary
20%
Adequacy
20%
Frame-work
20%
Economics, Econometrics and Finance
Market Segmentation
100%
Managers
20%
Synergy
20%
Beliefs
20%
Psychology
Segmentation
60%
Manageability
20%
Qualitative Research
20%