Market Segmentation and Segment Strategy

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Theory
EditorsMichael J. Baker, Michael Saren
PublisherSAGE Publications
Pages251-282
Number of pages31
Edition3
ISBN (Print)9781473904002, 9781473904019
Publication statusPublished - May 2016

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