Market Segmentation and Segment Strategy

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Theory
EditorsMichael J. Baker, Michael Saren
PublisherSAGE Publications
Pages251-282
Number of pages31
Edition3
ISBN (Print)9781473904002, 9781473904019
Publication statusPublished - May 2016

Cite this

Simkin, L., & Dibb, S. (2016). Market Segmentation and Segment Strategy. In M. J. Baker, & M. Saren (Eds.), Marketing Theory (3 ed., pp. 251-282). SAGE Publications.

Market Segmentation and Segment Strategy. / Simkin, Lyndon; Dibb, Sally.

Marketing Theory. ed. / Michael J. Baker; Michael Saren. 3. ed. SAGE Publications, 2016. p. 251-282.

Research output: Chapter in Book/Report/Conference proceedingChapter

Simkin, L & Dibb, S 2016, Market Segmentation and Segment Strategy. in MJ Baker & M Saren (eds), Marketing Theory. 3 edn, SAGE Publications, pp. 251-282.
Simkin L, Dibb S. Market Segmentation and Segment Strategy. In Baker MJ, Saren M, editors, Marketing Theory. 3 ed. SAGE Publications. 2016. p. 251-282
Simkin, Lyndon ; Dibb, Sally. / Market Segmentation and Segment Strategy. Marketing Theory. editor / Michael J. Baker ; Michael Saren. 3. ed. SAGE Publications, 2016. pp. 251-282
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