Market Segmentation and Segment Strategy

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Theory
EditorsMichael J. Baker, Michael Saren
PublisherSAGE Publications
Number of pages31
ISBN (Print)9781473904002, 9781473904019
Publication statusPublished - May 2016

Cite this

Simkin, L., & Dibb, S. (2016). Market Segmentation and Segment Strategy. In M. J. Baker, & M. Saren (Eds.), Marketing Theory (3 ed., pp. 251-282). SAGE Publications.