Market Segmentation and Segment Strategy

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Marketing Theory
Editors	Michael J. Baker, Michael Saren
Publisher	SAGE Publications
Pages	251-282
Number of pages	31
Edition	3
ISBN (Print)	9781473904002, 9781473904019
Publication status	Published - May 2016

Cite this

@inbook{77c92d65071a413cb26173833746ec72,

title = "Market Segmentation and Segment Strategy",

author = "Lyndon Simkin and Sally Dibb",

year = "2016",

month = may,

language = "English",

isbn = "9781473904002",

pages = "251--282",

editor = "Baker, {Michael J. } and Michael Saren",

booktitle = "Marketing Theory",

publisher = "SAGE Publications",

address = "United Kingdom",

edition = "3",

}