Market orientation, market disruptiveness capability and social enterprise performance: An empirical study from the United Kingdom

Charan Bhattarai, C.K. Kwong, Misagh Tasavori

    Research output: Contribution to journalArticle

    13 Citations (Scopus)
    11 Downloads (Pure)


    This study investigates whether and how the pursuit of certain commercial business practices such as market orientation and market disruptiveness capability improves both the economic performance and social performance of social enterprises. Based on the empirical data collected from 164 UK social enterprises, our results show that market orientation improves social performance and economic performance simultaneously, whereas market disruptiveness capability improves only the economic performance, not the social performance, of social enterprises. However, we found a positive interaction effect of market disruptiveness capability and market orientation on social performance, while its effect is negative on economic performance.
    Original languageEnglish
    Pages (from-to)47-60
    Number of pages14
    JournalJournal of Business Research
    Early online date10 Nov 2018
    Publication statusPublished - Mar 2019


    Bibliographical note

    NOTICE: this is the author’s version of a work that was accepted for publication in
    Journal of Business Research. Changes resulting from the publishing process, such
    as peer review, editing, corrections, structural formatting, and other quality
    control mechanisms may not be reflected in this document. Changes may have
    been made to this work since it was submitted for publication. A definitive version
    was subsequently published in Journal of Business Research, [[96], (2019)] DOI:

    © 2019, Elsevier. Licensed under the Creative Commons AttributionNonCommercial-NoDerivatives 4.0 International


    • Innovation
    • Market disruptiveness capability
    • Market orientation
    • Social enterprise
    • Social entrepreneurship
    • Social performance

    ASJC Scopus subject areas

    • Marketing

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