Market Disruption in the Insurance Industry and Use of Foresight and Futures Thinking to Meet Challenges:  A Case Study of Aviva PLC

Bentil Oduro; Sunny Akpabot; Alfred Akakpo; Evans Akwasi  Gyasi

doi:10.1007/978-3-031-55956-3_8

Market Disruption in the Insurance Industry and Use of Foresight and Futures Thinking to Meet Challenges: A Case Study of Aviva PLC

Bentil Oduro, Sunny Akpabot, Alfred Akakpo, Evans Akwasi Gyasi

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Aviva is a British multinational insurance and public limited company headquartered in London. This case describes disruptions within the organization that arose from shift in wealth (internally) and government regulations (externally) as a result of volatile changes in global climate, public health, and technology. Competing Insurtech start-ups abounded, facilitated by blockchain technology and digitally driven customer engagement and claims management. Aviva’s use of strategic foresight and futures thinking steered the company’s actions as it survived these continuing challenges. Aviva’s implementation of related organizational policies institutionalized its efforts and sustained success.

Original language	English
Title of host publication	Futures Thinking and Organizational Policy
Subtitle of host publication	Case Studies for Managing Rapid Change in Social Media, Shift in Wealth and Government Instability
Editors	Deborah A. Schreiber, Zane L. Berge
Publisher	Springer
Pages	183-224
Number of pages	42
Volume	2
ISBN (Electronic)	978-3-031-55956-3
ISBN (Print)	978-3-031-55955-6, 978-3-031-55958-7
DOIs	https://doi.org/10.1007/978-3-031-55956-3_8
Publication status	Published - 2 Jun 2024

Keywords

Strategic foresight
Futures thinking
Global uncertainty
Insurance
Organizational policy

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-031-55956-3_8

Cite this

Oduro, B., Akpabot, S., Akakpo, A., & Gyasi , E. A. (2024). Market Disruption in the Insurance Industry and Use of Foresight and Futures Thinking to Meet Challenges: A Case Study of Aviva PLC. In D. A. Schreiber, & Z. L. Berge (Eds.), Futures Thinking and Organizational Policy: Case Studies for Managing Rapid Change in Social Media, Shift in Wealth and Government Instability (Vol. 2, pp. 183-224). Springer. https://doi.org/10.1007/978-3-031-55956-3_8

Market Disruption in the Insurance Industry and Use of Foresight and Futures Thinking to Meet Challenges: A Case Study of Aviva PLC. / Oduro, Bentil; Akpabot, Sunny; Akakpo, Alfred et al.
Futures Thinking and Organizational Policy: Case Studies for Managing Rapid Change in Social Media, Shift in Wealth and Government Instability. ed. / Deborah A. Schreiber; Zane L. Berge. Vol. 2 Springer, 2024. p. 183-224.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Oduro, B, Akpabot, S, Akakpo, A & Gyasi , EA 2024, Market Disruption in the Insurance Industry and Use of Foresight and Futures Thinking to Meet Challenges: A Case Study of Aviva PLC. in DA Schreiber & ZL Berge (eds), Futures Thinking and Organizational Policy: Case Studies for Managing Rapid Change in Social Media, Shift in Wealth and Government Instability. vol. 2, Springer, pp. 183-224. https://doi.org/10.1007/978-3-031-55956-3_8

Oduro B, Akpabot S, Akakpo A, Gyasi EA. Market Disruption in the Insurance Industry and Use of Foresight and Futures Thinking to Meet Challenges: A Case Study of Aviva PLC. In Schreiber DA, Berge ZL, editors, Futures Thinking and Organizational Policy: Case Studies for Managing Rapid Change in Social Media, Shift in Wealth and Government Instability. Vol. 2. Springer. 2024. p. 183-224 Epub 2024 Jun 1. doi: 10.1007/978-3-031-55956-3_8

Oduro, Bentil ; Akpabot, Sunny ; Akakpo, Alfred et al. / Market Disruption in the Insurance Industry and Use of Foresight and Futures Thinking to Meet Challenges : A Case Study of Aviva PLC. Futures Thinking and Organizational Policy: Case Studies for Managing Rapid Change in Social Media, Shift in Wealth and Government Instability. editor / Deborah A. Schreiber ; Zane L. Berge. Vol. 2 Springer, 2024. pp. 183-224

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