Managing sport sponsorship programs: lessons from a critical assessment of English soccer.

Simon. Chadwick, D. Thwaites

Research output: Contribution to journalArticle

52 Citations (Scopus)
Original languageEnglish
Pages (from-to)328-338
JournalJournal of Advertising Research
Volume45
Issue number3
DOIs
Publication statusPublished - Sep 2005

Bibliographical note

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Keywords

  • advertising
  • corporations
  • finance
  • management
  • soccer programs
  • sports sponsorship

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