Managing sport sponsorship programs: lessons from a critical assessment of English soccer.

Simon. Chadwick, D. Thwaites

    Research output: Contribution to journalArticle

    56 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)328-338
    JournalJournal of Advertising Research
    Volume45
    Issue number3
    DOIs
    Publication statusPublished - Sep 2005

    Bibliographical note

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    Keywords

    • advertising
    • corporations
    • finance
    • management
    • soccer programs
    • sports sponsorship

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