Managing sport sponsorship programs: lessons from a critical assessment of English soccer.

Simon. Chadwick, D. Thwaites

Research output: Contribution to journalArticle

42 Citations (Scopus)
Original languageEnglish
Pages (from-to)328-338
JournalJournal of Advertising Research
Volume45
Issue number3
DOIs
Publication statusPublished - Sep 2005

Bibliographical note

The full text of this article is not available from this repository.

Keywords

  • advertising
  • corporations
  • finance
  • management
  • soccer programs
  • sports sponsorship

Cite this

Managing sport sponsorship programs: lessons from a critical assessment of English soccer. / Chadwick, Simon.; Thwaites, D.

In: Journal of Advertising Research, Vol. 45, No. 3, 09.2005, p. 328-338.

Research output: Contribution to journalArticle

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title = "Managing sport sponsorship programs: lessons from a critical assessment of English soccer.",
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author = "Simon. Chadwick and D. Thwaites",
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language = "English",
volume = "45",
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journal = "Journal of Advertising Research",
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KW - finance

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KW - sports sponsorship

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DO - 10.1017/S0021849905050312

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SN - 0021-8499

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