Managing counter-knowledge in the context of a pandemic: challenges for scientific institutions and policy makers

Counter-knowledge comes from unverified sources of information such as hoaxes, rumours or partial lies. It creates an atmosphere of lack of trust that often leads individuals into making risky decisions. In contexts of high uncertainty, the flow of counter-knowledge is likely to increase. Although scientists and scientific institutions can provide knowledge based on evidence and verifiable facts, they may find it difficult to react to the proliferation of counter-knowledge which affects their own credibility. This paper adopts concepts derived from the knowledge management field to shed light on this problem. Examples from the recent history of Italy are discussed. Useful lessons for the public and policymakers are derived. These lessons become particularly relevant in the context of a crisis such as the COVID-19 pandemic, as the world experiences a combination of factors that provide a fertile ground for the emergence of both scientific knowledge and social counter-knowledge.