Managing and Maintaining Corporate Reputation and Brand Identity, HAIER Co-operation group Logo

Maktoba Omar; Robert L. Williams Jr.

Managing and Maintaining Corporate Reputation and Brand Identity, HAIER Co-operation group Logo

Maktoba Omar
, Robert L. Williams Jr.

Susquehanna University
Edinburgh Napier University

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Critical Issues in Brand Management, Academy of Marketing
Publication status	Published - 7 Apr 2005
Externally published	Yes
Event	Critical issues in Brand Management: 1st Annual Colloquium of the Brands and Integrated Brand Communication SIG 2005 - Birmingham, United Kingdom Duration: 11 Apr 2005 → 11 Apr 2005

Conference

Conference	Critical issues in Brand Management: 1st Annual Colloquium of the Brands and Integrated Brand Communication SIG 2005
Country/Territory	United Kingdom
City	Birmingham
Period	11/04/05 → 11/04/05

Cite this

@inproceedings{02471a6912ce4cc9a47047dd210602e8,

title = "Managing and Maintaining Corporate Reputation and Brand Identity, HAIER Co-operation group Logo",

author = "Maktoba Omar and \{Williams Jr.\}, \{Robert L.\}",

year = "2005",

month = apr,

day = "7",

language = "English",

booktitle = "Critical Issues in Brand Management, Academy of Marketing",

note = "Critical issues in Brand Management: 1st Annual Colloquium of the Brands and Integrated Brand Communication SIG 2005 ; Conference date: 11-04-2005 Through 11-04-2005",

}

TY - GEN

T1 - Managing and Maintaining Corporate Reputation and Brand Identity, HAIER Co-operation group Logo

AU - Omar, Maktoba

AU - Williams Jr., Robert L.

PY - 2005/4/7

Y1 - 2005/4/7

M3 - Conference proceeding

BT - Critical Issues in Brand Management, Academy of Marketing

T2 - Critical issues in Brand Management: 1st Annual Colloquium of the Brands and Integrated Brand Communication SIG 2005

Y2 - 11 April 2005 through 11 April 2005

ER -