Managing and Maintaining Corporate Reputation and Brand Identity, HAIER Co-operation group Logo

Maktoba Omar, Robert L. Williams Jr.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationCritical Issues in Brand Management, Academy of Marketing
Publication statusPublished - 7 Apr 2005
Externally publishedYes
EventCritical issues in Brand Management: 1st Annual Colloquium of the Brands and Integrated Brand Communication SIG 2005 - Birmingham, United Kingdom
Duration: 11 Apr 200511 Apr 2005

Conference

ConferenceCritical issues in Brand Management: 1st Annual Colloquium of the Brands and Integrated Brand Communication SIG 2005
CountryUnited Kingdom
CityBirmingham
Period11/04/0511/04/05

Cite this

Omar, M., & Williams Jr., R. L. (2005). Managing and Maintaining Corporate Reputation and Brand Identity, HAIER Co-operation group Logo. In Critical Issues in Brand Management, Academy of Marketing