Managing a changing musical portfolio: HMV

Adrian Pritchard

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPrinciples And Practice Of Marketing
EditorsDavid Jobber, Fiona Ellis-Chadwick
Place of PublicationLondon
PublisherMcGraw-Hill
Chapter22
Edition9th
ISBN (Print)978-1526847232
Publication statusPublished - Mar 2019

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