Managing a changing musical portfolio: HMV

Adrian Pritchard

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPrinciples And Practice Of Marketing
EditorsDavid Jobber, Fiona Ellis-Chadwick
Place of PublicationLondon
ISBN (Print)978-1526847232
Publication statusPublished - Mar 2019

Cite this

Pritchard, A. (2019). Managing a changing musical portfolio: HMV. In D. Jobber, & F. Ellis-Chadwick (Eds.), Principles And Practice Of Marketing (9th ed.). [Case 44] London: McGraw-Hill.