Managing a changing musical portfolio: HMV

Adrian Pritchard

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Principles And Practice Of Marketing
Editors	David Jobber, Fiona Ellis-Chadwick
Place of Publication	London
Publisher	McGraw-Hill
Chapter	22
Edition	9th
ISBN (Print)	978-1526847232
Publication status	Published - Mar 2019

Cite this

@inbook{aba8b96931864cb18c54b8af44aa089a,

title = "Managing a changing musical portfolio: HMV",

author = "Adrian Pritchard",

year = "2019",

month = mar,

language = "English",

isbn = "978-1526847232",

editor = "Jobber, {David } and Fiona Ellis-Chadwick",

booktitle = "Principles And Practice Of Marketing",

publisher = "McGraw-Hill",

address = "United Kingdom",

edition = "9th",

}