| Original language | English |
|---|---|
| Title of host publication | Principles And Practice Of Marketing |
| Editors | David Jobber, Fiona Ellis-Chadwick |
| Place of Publication | London |
| Publisher | McGraw-Hill |
| Chapter | 22 |
| Edition | 9th |
| ISBN (Print) | 978-1526847232 |
| Publication status | Published - Mar 2019 |
Managing a changing musical portfolio: HMV
Adrian Pritchard
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review