Making sense of maritime supply chain: a relationship marketing approach

Oluyomi A. Osobajo; Ioannis Koliousis; Heather McLaughlin

doi:10.1186/s41072-020-00081-z

Making sense of maritime supply chain: a relationship marketing approach

Oluyomi A. Osobajo, Ioannis Koliousis, Heather McLaughlin

Research output: Contribution to journal › Article › peer-review

111 Downloads (Pure)

Abstract

Building a relationship with the maritime supply chain partners is considered imperative for organisations to survive and remain competitive. Yet, several studies that examined the maritime supply chain have not adequately explored nor assessed the relationship constructs that impacts maritime supply chain performance. This study intends to fill this gap and ascertain the influence that certain relationship elements have on the maritime supply chain performance. The study is solely a desk research. After providing a general overview of maritime supply chain and its structure, relationship marketing paradigm and relationship constructs, this study examines the influence that the identified relationship constructs (i.e. trust, commitment and satisfaction) has on supply chain performance. The study asserts that the present of the identified relationship constructs (i.e. trust, commitment and satisfaction) among supply chain partners will influence supply chain performance positively. Hence, building a successful long-term relationship among maritime supply chain partners requires an understanding of these key relationship constructs.

Original language	English
Article number	1
Number of pages	17
Journal	Journal of Shipping and Trade
Volume	6
DOIs	https://doi.org/10.1186/s41072-020-00081-z
Publication status	Published - 4 Jan 2021

Bibliographical note

Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.

Keywords

Maritime
Supply chain
Supply chain management
Relationship quality
Relationship marketing

Access to Document

10.1186/s41072-020-00081-zLicence: CC BY

PublishedFinal published version, 776 KBLicence: CC BY

Cite this

@article{421d9ba214984b4ba9c1ca59ba33c23d,

title = "Making sense of maritime supply chain: a relationship marketing approach",

abstract = "Building a relationship with the maritime supply chain partners is considered imperative for organisations to survive and remain competitive. Yet, several studies that examined the maritime supply chain have not adequately explored nor assessed the relationship constructs that impacts maritime supply chain performance. This study intends to fill this gap and ascertain the influence that certain relationship elements have on the maritime supply chain performance. The study is solely a desk research. After providing a general overview of maritime supply chain and its structure, relationship marketing paradigm and relationship constructs, this study examines the influence that the identified relationship constructs (i.e. trust, commitment and satisfaction) has on supply chain performance. The study asserts that the present of the identified relationship constructs (i.e. trust, commitment and satisfaction) among supply chain partners will influence supply chain performance positively. Hence, building a successful long-term relationship among maritime supply chain partners requires an understanding of these key relationship constructs.",

keywords = "Maritime, Supply chain, Supply chain management, Relationship quality, Relationship marketing",

author = "Osobajo, {Oluyomi A.} and Ioannis Koliousis and Heather McLaughlin",

note = "Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. ",

year = "2021",

month = jan,

day = "4",

doi = "10.1186/s41072-020-00081-z",

language = "English",

volume = "6",

journal = "Journal of Shipping and Trade",

issn = "2364-4575",

publisher = "Springer Open",

}

TY - JOUR

T1 - Making sense of maritime supply chain: a relationship marketing approach

AU - Osobajo, Oluyomi A.

AU - Koliousis, Ioannis

AU - McLaughlin, Heather

N1 - Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.

PY - 2021/1/4

Y1 - 2021/1/4

N2 - Building a relationship with the maritime supply chain partners is considered imperative for organisations to survive and remain competitive. Yet, several studies that examined the maritime supply chain have not adequately explored nor assessed the relationship constructs that impacts maritime supply chain performance. This study intends to fill this gap and ascertain the influence that certain relationship elements have on the maritime supply chain performance. The study is solely a desk research. After providing a general overview of maritime supply chain and its structure, relationship marketing paradigm and relationship constructs, this study examines the influence that the identified relationship constructs (i.e. trust, commitment and satisfaction) has on supply chain performance. The study asserts that the present of the identified relationship constructs (i.e. trust, commitment and satisfaction) among supply chain partners will influence supply chain performance positively. Hence, building a successful long-term relationship among maritime supply chain partners requires an understanding of these key relationship constructs.

AB - Building a relationship with the maritime supply chain partners is considered imperative for organisations to survive and remain competitive. Yet, several studies that examined the maritime supply chain have not adequately explored nor assessed the relationship constructs that impacts maritime supply chain performance. This study intends to fill this gap and ascertain the influence that certain relationship elements have on the maritime supply chain performance. The study is solely a desk research. After providing a general overview of maritime supply chain and its structure, relationship marketing paradigm and relationship constructs, this study examines the influence that the identified relationship constructs (i.e. trust, commitment and satisfaction) has on supply chain performance. The study asserts that the present of the identified relationship constructs (i.e. trust, commitment and satisfaction) among supply chain partners will influence supply chain performance positively. Hence, building a successful long-term relationship among maritime supply chain partners requires an understanding of these key relationship constructs.

KW - Maritime

KW - Supply chain

KW - Supply chain management

KW - Relationship quality

KW - Relationship marketing

UR - https://www.mendeley.com/catalogue/234547d2-cb1b-334b-992c-54a86b9f8914/

U2 - 10.1186/s41072-020-00081-z

DO - 10.1186/s41072-020-00081-z

M3 - Article

SN - 2364-4575

VL - 6

JO - Journal of Shipping and Trade

JF - Journal of Shipping and Trade

M1 - 1

ER -

Making sense of maritime supply chain: a relationship marketing approach

Abstract

Bibliographical note

Keywords

Access to Document

Other files and links

Fingerprint

Cite this