Making it work - how to maintain successful relationships between UK universities and their Chinese agents

D.A. Yen; Hsiao-Pei (Sophie) Yang

Making it work - how to maintain successful relationships between UK universities and their Chinese agents

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Abstract

In recent years, due to its rapid economic growth, China has become the largest single source of international students within the UK HE market. UK universities are facing severe international competition from USA, Germany, France, and Australia and local competition within the UK and need to seek ways to maintain and boost recruitment.
This paper discusses the possible approaches whereby UK universities can strengthen their relationships with Chinese education agents and therefore enhance the University’s likelihood of being short-listed by the potential students.

Original language	English
Publication status	Published - 8 Jul 2009

Bibliographical note

Paper presented at the Eleventh Annual Conference of the Global Business and Technology Association (GABTA), held July 2008, Prague, Czech Republic.
http://www.gbata.com/index.html

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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Making it work

http://www.gbata.com/docs/2009GBATAConferenceProgram.pdf

Cite this

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title = "Making it work - how to maintain successful relationships between UK universities and their Chinese agents",

abstract = "In recent years, due to its rapid economic growth, China has become the largest single source of international students within the UK HE market. UK universities are facing severe international competition from USA, Germany, France, and Australia and local competition within the UK and need to seek ways to maintain and boost recruitment.This paper discusses the possible approaches whereby UK universities can strengthen their relationships with Chinese education agents and therefore enhance the University{\textquoteright}s likelihood of being short-listed by the potential students. ",

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note = "Paper presented at the Eleventh Annual Conference of the Global Business and Technology Association (GABTA), held July 2008, Prague, Czech Republic. http://www.gbata.com/index.html",

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N2 - In recent years, due to its rapid economic growth, China has become the largest single source of international students within the UK HE market. UK universities are facing severe international competition from USA, Germany, France, and Australia and local competition within the UK and need to seek ways to maintain and boost recruitment.This paper discusses the possible approaches whereby UK universities can strengthen their relationships with Chinese education agents and therefore enhance the University’s likelihood of being short-listed by the potential students.

AB - In recent years, due to its rapid economic growth, China has become the largest single source of international students within the UK HE market. UK universities are facing severe international competition from USA, Germany, France, and Australia and local competition within the UK and need to seek ways to maintain and boost recruitment.This paper discusses the possible approaches whereby UK universities can strengthen their relationships with Chinese education agents and therefore enhance the University’s likelihood of being short-listed by the potential students.

M3 - Paper

ER -

Making it work - how to maintain successful relationships between UK universities and their Chinese agents

Abstract

Bibliographical note

UN SDGs

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