Making it work - how to maintain successful relationships between UK universities and their Chinese agents

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    Abstract

    In recent years, due to its rapid economic growth, China has become the largest single source of international students within the UK HE market. UK universities are facing severe international competition from USA, Germany, France, and Australia and local competition within the UK and need to seek ways to maintain and boost recruitment.
    This paper discusses the possible approaches whereby UK universities can strengthen their relationships with Chinese education agents and therefore enhance the University’s likelihood of being short-listed by the potential students.
    Original languageEnglish
    Publication statusPublished - 8 Jul 2009

    Bibliographical note

    Paper presented at the Eleventh Annual Conference of the Global Business and Technology Association (GABTA), held July 2008, Prague, Czech Republic.
    http://www.gbata.com/index.html

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