Make the Customers to Love the Brand by Co-creating

Ioannis Assiouras

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - 2014
Event	AMS World Marketing Congress - Lima, Peru Duration: 5 Aug 2014 → 8 Aug 2014 Conference number: 17

Conference	AMS World Marketing Congress
Country	Peru
City	Lima
Period	5/08/14 → 8/08/14

Assiouras, I. (2014). Make the Customers to Love the Brand by Co-creating. Abstract from AMS World Marketing Congress, Lima, Peru.