Abstract
Business literature is replete with examples of industries that failed to adapt to emerging trends and lost competitive advantage (see Levitt, 1975 - historical examples). To maximise opportunities, industries must identify sources of competitive advantage, and adapt. Tourism (including recreation) is particularly vulnerable to a diversity of external forces that threaten competitiveness (climatic variability/change, residents’ attitudes, terrorism/crime). Australia’s main competitive tourism advantages are climate, natural environment, and wildlife. However, the basis of this advantage has been challenged. For example, the Blue Mountains, historically one of Australia’s best-known/popular tourist destinations has experienced a downturn in tourism and risks further decline. We use the Greater Blue Mountains World Heritage Area (GBMWHA) to highlight some destination tourism marketing issues
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas |
| Editors | M Reimann, K Sepp, E Parna, R Tuula |
| Publisher | Tallinn University, Estonia |
| Pages | 40-41 |
| Number of pages | 2 |
| Publication status | Published - 2014 |
| Event | 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas - Tallin, Estonia Duration: 20 Aug 2014 → 23 Aug 2014 Conference number: 7 |
Conference
| Conference | 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas |
|---|---|
| Country/Territory | Estonia |
| City | Tallin |
| Period | 20/08/14 → 23/08/14 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 16 Peace, Justice and Strong Institutions
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