Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area

Shelley Burgin; Nigel Hardiman

Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area

Shelley Burgin, Nigel Hardiman

FBL School of Strategy and Leadership

Western Sydney University

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Abstract

Business literature is replete with examples of industries that failed to adapt to emerging trends and lost competitive advantage (see Levitt, 1975 - historical examples). To maximise opportunities, industries must identify sources of competitive advantage, and adapt. Tourism (including recreation) is particularly vulnerable to a diversity of external forces that threaten competitiveness (climatic variability/change, residents’ attitudes, terrorism/crime). Australia’s main competitive tourism advantages are climate, natural environment, and wildlife. However, the basis of this advantage has been challenged. For example, the Blue Mountains, historically one of Australia’s best-known/popular tourist destinations has experienced a downturn in tourism and risks further decline. We use the Greater Blue Mountains World Heritage Area (GBMWHA) to highlight some destination tourism marketing issues

Original language	English
Title of host publication	Proceedings of the 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas
Editors	M Reimann, K Sepp, E Parna, R Tuula
Publisher	Tallinn University, Estonia
Pages	40-41
Number of pages	2
Publication status	Published - 2014
Event	7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas - Tallin, Estonia Duration: 20 Aug 2014 → 23 Aug 2014 Conference number: 7

Conference

Conference	7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas
Country/Territory	Estonia
City	Tallin
Period	20/08/14 → 23/08/14

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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Burgin, S., & Hardiman, N. (2014). Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area. In M. Reimann, K. Sepp, E. Parna, & R. Tuula (Eds.), Proceedings of the 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (pp. 40-41). Tallinn University, Estonia. http://mmv.boku.ac.at/refbase/search.php?sqlQuery=SELECT%20author%2C%20title%2C%20type%2C%20year%2C%20publication%2C%20abbrev_journal%2C%20volume%2C%20issue%2C%20pages%2C%20keywords%2C%20abstract%2C%20call_number%2C%20serial%20FROM%20refs%20WHERE%20serial%20%3D%203021%20ORDER%20BY%20author%2C%20year%20DESC%2C%20publication&client=&formType=sqlSearch&submit=Display&viewType=&showQuery=0&showLinks=1&showRows=40&rowOffset=&wrapResults=1&citeOrder=&citeStyle=APA&exportFormat=RIS&exportType=html&exportStylesheet=&citeType=html&headerMsg=

Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area. / Burgin, Shelley; Hardiman, Nigel.
Proceedings of the 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas. ed. / M Reimann; K Sepp; E Parna; R Tuula. Tallinn University, Estonia, 2014. p. 40-41.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Burgin, S & Hardiman, N 2014, Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area. in M Reimann, K Sepp, E Parna & R Tuula (eds), Proceedings of the 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas. Tallinn University, Estonia, pp. 40-41, 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas, Tallin, Estonia, 20/08/14. <http://mmv.boku.ac.at/refbase/search.php?sqlQuery=SELECT%20author%2C%20title%2C%20type%2C%20year%2C%20publication%2C%20abbrev_journal%2C%20volume%2C%20issue%2C%20pages%2C%20keywords%2C%20abstract%2C%20call_number%2C%20serial%20FROM%20refs%20WHERE%20serial%20%3D%203021%20ORDER%20BY%20author%2C%20year%20DESC%2C%20publication&client=&formType=sqlSearch&submit=Display&viewType=&showQuery=0&showLinks=1&showRows=40&rowOffset=&wrapResults=1&citeOrder=&citeStyle=APA&exportFormat=RIS&exportType=html&exportStylesheet=&citeType=html&headerMsg=>

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AB - Business literature is replete with examples of industries that failed to adapt to emerging trends and lost competitive advantage (see Levitt, 1975 - historical examples). To maximise opportunities, industries must identify sources of competitive advantage, and adapt. Tourism (including recreation) is particularly vulnerable to a diversity of external forces that threaten competitiveness (climatic variability/change, residents’ attitudes, terrorism/crime). Australia’s main competitive tourism advantages are climate, natural environment, and wildlife. However, the basis of this advantage has been challenged. For example, the Blue Mountains, historically one of Australia’s best-known/popular tourist destinations has experienced a downturn in tourism and risks further decline. We use the Greater Blue Mountains World Heritage Area (GBMWHA) to highlight some destination tourism marketing issues

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ER -

Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area

Abstract

Conference

UN SDGs

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