Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area

Shelley Burgin, Nigel Hardiman

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Abstract

Business literature is replete with examples of industries that failed to adapt to emerging trends and lost competitive advantage (see Levitt, 1975 - historical examples). To maximise opportunities, industries must identify sources of competitive advantage, and adapt. Tourism (including recreation) is particularly vulnerable to a diversity of external forces that threaten competitiveness (climatic variability/change, residents’ attitudes, terrorism/crime). Australia’s main competitive tourism advantages are climate, natural environment, and wildlife. However, the basis of this advantage has been challenged. For example, the Blue Mountains, historically one of Australia’s best-known/popular tourist destinations has experienced a downturn in tourism and risks further decline. We use the Greater Blue Mountains World Heritage Area (GBMWHA) to highlight some destination tourism marketing issues
Original languageEnglish
Title of host publicationProceedings of the 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas
EditorsM Reimann, K Sepp, E Parna, R Tuula
PublisherTallinn University, Estonia
Pages40-41
Number of pages2
Publication statusPublished - 2014
Event7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas - Tallin, Estonia
Duration: 20 Aug 201423 Aug 2014
Conference number: 7

Conference

Conference7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas
CountryEstonia
CityTallin
Period20/08/1423/08/14

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    Burgin, S., & Hardiman, N. (2014). Maintaining competitive tourism advantage with reference to the Greater Blue Mountains World Heritage Area. In M. Reimann, K. Sepp, E. Parna, & R. Tuula (Eds.), Proceedings of the 7th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas (pp. 40-41). Tallinn University, Estonia.