Location-based consumer identities and their effect on global social networking sites usage: Evidence from users in Austria and Thailand.

Aikaterini Makri, Bodo B. Schlegelmilch, Karolos Papadas

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 26 Jul 2018
Event	2018 Global Marketing Conference - Tokyo, Japan Duration: 26 Jul 2018 → 29 Jul 2018 http://gammaconference.org/2018/sub.html?menu=18

Conference	2018 Global Marketing Conference
Country/Territory	Japan
City	Tokyo
Period	26/07/18 → 29/07/18
Internet address	http://gammaconference.org/2018/sub.html?menu=18

Keywords

@conference{94b1490d5ca940758b73ddb9ef942e2c,

title = "Location-based consumer identities and their effect on global social networking sites usage: Evidence from users in Austria and Thailand.",

keywords = "global-local identity, hedonic value, social networking sites usage, global digital products",

author = "Aikaterini Makri and Schlegelmilch, {Bodo B.} and Karolos Papadas",

year = "2018",

month = jul,

day = "26",

language = "English",

note = "2018 Global Marketing Conference ; Conference date: 26-07-2018 Through 29-07-2018",

url = "http://gammaconference.org/2018/sub.html?menu=18",

}

TY - CONF

T1 - Location-based consumer identities and their effect on global social networking sites usage: Evidence from users in Austria and Thailand.

AU - Makri, Aikaterini

AU - Schlegelmilch, Bodo B.

AU - Papadas, Karolos

PY - 2018/7/26

Y1 - 2018/7/26

KW - global-local identity

KW - hedonic value

KW - social networking sites usage

KW - global digital products

M3 - Paper

T2 - 2018 Global Marketing Conference

Y2 - 26 July 2018 through 29 July 2018

ER -