Location-based consumer identities and their effect on global social networking sites usage: Evidence from users in Austria and Thailand.

Aikaterini Makri, Bodo B. Schlegelmilch, Karolos Papadas

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 26 Jul 2018
Event2018 Global Marketing Conference - Tokyo, Japan
Duration: 26 Jul 201829 Jul 2018
http://gammaconference.org/2018/sub.html?menu=18

Conference

Conference2018 Global Marketing Conference
CountryJapan
CityTokyo
Period26/07/1829/07/18
Internet address

Keywords

  • global-local identity
  • hedonic value
  • social networking sites usage
  • global digital products

Cite this

Makri, A., Schlegelmilch, B. B., & Papadas, K. (2018). Location-based consumer identities and their effect on global social networking sites usage: Evidence from users in Austria and Thailand.. Paper presented at 2018 Global Marketing Conference, Tokyo, Japan.