In the recent few years, with an increase in focus on sustainability, firms have been actively pursuing different strategies to contribute towards sustainability. Industry 4.0 (I4) technologies can help organizations to achieve superior environmental as well as economic performance. Through the lens of stakeholder theory (ST) and Schumpeterian view of competition (SCV), this paper examines whether stakeholder and competitive pressures towards sustainability stimulate organizations to implement I4 technologies and commensurate performance outcomes. The study further tests the mediating role of environmental commitment and green process innovation (GPI) on these relationships. The proposed hypotheses are examined using the survey data from 173 manufacturing firms in India by partial least squares (PLS) approach. Findings show that environmental commitment mediates the effect of stakeholder and competitive pressures on I4 technologies. Further, results also show that GPI mediates between I4 technologies and performance. The findings provide insights for managers on how they can best respond to stakeholder and competitive pressures on sustainability and contribute towards sustainable development.
|Number of pages||14|
|Journal||Business Strategy and the Environment|
|Early online date||19 Jan 2022|
|Publication status||Published - Jul 2022|
Bibliographical noteThis is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium,provided the original work is properly cited.© 2022 The Authors. Business Strategy and The Environment published by ERP Environment and John Wiley & Sons Ltd.
- competitive pressure,
- environmental commitment,
- environmental performance
- Industry 4.0
- stakeholder pressure
ASJC Scopus subject areas
- Business and International Management
- Geography, Planning and Development
- Strategy and Management
- Management, Monitoring, Policy and Law