Lets Go Off the Beaten Track: Slow tourism, gamification and the case of YoYo Let’s Go

Mike Duignan, Jan Storgards

Research output: Contribution to conferenceAbstract

Abstract

Dr Michael Duignan, Anglia Ruskin University, Lorraine Turner, YoYo Let’s Go and Dr Jan Storgards, Anglia Ruskin University. This workshop will look at ways in which destinations can increase visitor dwell times and take visitors away from dependency on the honey pot sites. How can digital platforms and GPS be used to create easy-to-use and fun routes and itineraries, taking visitors off the beaten track and spreading the benefits of visitors. Mike Duignan will set the scene, Jan Storgards will discuss the integration of gamification into the urban environment and Lorraine Turner will demonstrate a new and innovative visitor app which is gaining traction in Cambridge.
Original languageEnglish
Publication statusPublished - 2018
EventTourism Management Institute (TMI) Annual "Hot Topic" Conference 2018 - Anglia Ruskin University, Cambridge, United Kingdom
Duration: 18 May 201818 May 2018
https://www.tmi.org.uk/page/135/programme.htm

Conference

ConferenceTourism Management Institute (TMI) Annual "Hot Topic" Conference 2018
CountryUnited Kingdom
CityCambridge
Period18/05/1818/05/18
Internet address

Keywords

  • Slow tourism
  • Gamification
  • Visitor economy
  • Off the beaten track tourism
  • Urban development

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

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  • Cite this

    Duignan, M., & Storgards, J. (2018). Lets Go Off the Beaten Track: Slow tourism, gamification and the case of YoYo Let’s Go. Abstract from Tourism Management Institute (TMI) Annual "Hot Topic" Conference 2018, Cambridge, United Kingdom.