Lets Go Off the Beaten Track: Slow tourism, gamification and the case of YoYo Let’s Go

Mike Duignan; Jan Storgards

Abstract

Dr Michael Duignan, Anglia Ruskin University, Lorraine Turner, YoYo Let’s Go and Dr Jan Storgards, Anglia Ruskin University. This workshop will look at ways in which destinations can increase visitor dwell times and take visitors away from dependency on the honey pot sites. How can digital platforms and GPS be used to create easy-to-use and fun routes and itineraries, taking visitors off the beaten track and spreading the benefits of visitors. Mike Duignan will set the scene, Jan Storgards will discuss the integration of gamification into the urban environment and Lorraine Turner will demonstrate a new and innovative visitor app which is gaining traction in Cambridge.

Original language	English
Publication status	Published - 2018
Event	Tourism Management Institute (TMI) Annual "Hot Topic" Conference 2018 - Anglia Ruskin University, Cambridge, United Kingdom Duration: 18 May 2018 → 18 May 2018 https://www.tmi.org.uk/page/135/programme.htm

Conference

Conference	Tourism Management Institute (TMI) Annual "Hot Topic" Conference 2018
Country/Territory	United Kingdom
City	Cambridge
Period	18/05/18 → 18/05/18
Internet address	https://www.tmi.org.uk/page/135/programme.htm

Keywords

Slow tourism
Gamification
Visitor economy
Off the beaten track tourism
Urban development

ASJC Scopus subject areas

Business, Management and Accounting(all)

Access to Document

https://prezi.com/wauepcvtod1_/lets-go-off-the-beaten-track-tourism-management-institute-hot-topic-2018-may-18th-by-dr-michael-duignan-lorraine-turner-and-dr-jan-storgards/

Cite this

Duignan, M., & Storgards, J. (2018). Lets Go Off the Beaten Track: Slow tourism, gamification and the case of YoYo Let’s Go. Abstract from Tourism Management Institute (TMI) Annual "Hot Topic" Conference 2018, Cambridge, United Kingdom. https://prezi.com/wauepcvtod1_/lets-go-off-the-beaten-track-tourism-management-institute-hot-topic-2018-may-18th-by-dr-michael-duignan-lorraine-turner-and-dr-jan-storgards/

Duignan, M & Storgards, J 2018, 'Lets Go Off the Beaten Track: Slow tourism, gamification and the case of YoYo Let’s Go', Tourism Management Institute (TMI) Annual "Hot Topic" Conference 2018, Cambridge, United Kingdom, 18/05/18 - 18/05/18. <https://prezi.com/wauepcvtod1_/lets-go-off-the-beaten-track-tourism-management-institute-hot-topic-2018-may-18th-by-dr-michael-duignan-lorraine-turner-and-dr-jan-storgards/>

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AB - Dr Michael Duignan, Anglia Ruskin University, Lorraine Turner, YoYo Let’s Go and Dr Jan Storgards, Anglia Ruskin University. This workshop will look at ways in which destinations can increase visitor dwell times and take visitors away from dependency on the honey pot sites. How can digital platforms and GPS be used to create easy-to-use and fun routes and itineraries, taking visitors off the beaten track and spreading the benefits of visitors. Mike Duignan will set the scene, Jan Storgards will discuss the integration of gamification into the urban environment and Lorraine Turner will demonstrate a new and innovative visitor app which is gaining traction in Cambridge.

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