Let’s get physical: Stories of entrepreneurial activity from sports coaches/instructors

Paul Jones, Amanda Jones, Nicola Williams-Burnett, Vanessa Ratten

    Research output: Contribution to journalArticlepeer-review

    43 Citations (Scopus)
    165 Downloads (Pure)


    The study explores the entrepreneurial experiences of sport coaches/instructors and their operation, thus contributing to a nascent literature. There is minimal literature evaluating entrepreneurial experiences in different occupational contexts. This is particularly true in newer entrepreneurial occupations such as sports coaches/instructors and how they function as business owners. This study considers the challenges, drivers, motivations and perceptions sport coaches/instructors exhibit and face. The results provided a plurality of diverse practice and attitudes towards self-employment sports coaches/instructors. In terms of motivations, respondents revealed both necessity and personal enjoyment as a driver to career choice. Respondents stressed the challenges involved with self-employment sports coaching, which included time management and problems with financing the business.
    Original languageEnglish
    Pages (from-to)219-230
    Number of pages12
    JournalThe International Journal of Entrepreneurship and Innovation
    Issue number4
    Early online date15 Nov 2017
    Publication statusPublished - Nov 2017


    • Entrepreneurship
    • Sports
    • coaches
    • entrepreneur
    • lifestyle
    • sports coaches


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