Leisure and tourism services and the older innovator

I. Szmigin, M. Carrigan

Research output: Contribution to journalArticle

14 Citations (Scopus)

Abstract

In the light of changing demographics this article seeks to identify whether 'older' consumers are innovative in their consumption behaviour. A domain specific scale is used among up-market consumers for leisure and tourism services. This scale has been extensively applied to consumers to identify predisposition towards innovative behaviour for specific products and services. A postal survey identified 'older' consumers as having a relatively high level of domain specific innovativeness. The authors suggest that as people age they do not necessarily become less interested in consumption and it is a mistake to ignore or alienate such a potentially lucrative market.

Original languageEnglish
Pages (from-to)113-129
Number of pages17
JournalThe Service Industries Journal
Volume21
Issue number3
DOIs
Publication statusPublished - 2001
Externally publishedYes

ASJC Scopus subject areas

  • Strategy and Management
  • Management of Technology and Innovation

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