Leadership Teams Rediscover Market Analysis in Seeking Competitive Advantage and Growth During Economic Uncertainty

Lyndon Simkin, Sally Dibb

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Competitive Intelligence, Analysis and Strategy
Editors	Sheila Wright
Publisher	Routledge
Chapter	6
Pages	99-108
Number of pages	9
Edition	1
ISBN (Print)	9781138943940, 9780415631280
Publication status	Published - 2013

Cite this

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title = "Leadership Teams Rediscover Market Analysis in Seeking Competitive Advantage and Growth During Economic Uncertainty",

author = "Lyndon Simkin and Sally Dibb",

year = "2013",

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pages = "99--108",

editor = "Wright, {Sheila }",

booktitle = "Competitive Intelligence, Analysis and Strategy",

publisher = "Routledge",

address = "United States",

edition = "1",

}

TY - CHAP

T1 - Leadership Teams Rediscover Market Analysis in Seeking Competitive Advantage and Growth During Economic Uncertainty

AU - Simkin, Lyndon

AU - Dibb, Sally

PY - 2013

Y1 - 2013

UR - https://www.routledge.com/Competitive-Intelligence-Analysis-and-Strategy-Creating-Organisational/Wright/p/book/9781138943940

M3 - Chapter

SN - 9781138943940

SN - 9780415631280

SP - 99

EP - 108

BT - Competitive Intelligence, Analysis and Strategy

A2 - Wright, Sheila

PB - Routledge

ER -