Leadership Teams Rediscover Market Analysis in Seeking Competitive Advantage and Growth During Economic Uncertainty

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationCompetitive Intelligence, Analysis and Strategy
EditorsSheila Wright
PublisherRoutledge
Chapter6
Pages99-108
Number of pages9
Edition1
ISBN (Print)9781138943940, 9780415631280
Publication statusPublished - 2013

Cite this

Simkin, L., & Dibb, S. (2013). Leadership Teams Rediscover Market Analysis in Seeking Competitive Advantage and Growth During Economic Uncertainty. In S. Wright (Ed.), Competitive Intelligence, Analysis and Strategy (1 ed., pp. 99-108). Routledge.