Knowledge of Deaths in Hotel Rooms Diminishes Perceived Value and Elicits Guest Aversion

Jesse M Bering, Emma R Curtin, Jonathan Jong

    Research output: Contribution to journalArticle

    2 Citations (Scopus)

    Abstract

    Guest deaths are an inevitable aspect of the hospitality industry. In Study 1, participants read a vignette in which the previous guest died of natural causes, suicide, or homicide. Those who learned of a death (a) saw the room as less valuable, (b) opted to stay in a more basic room in which no death occurred, despite both rooms being offered for free, and (c) anticipated feeling uneasy when imagining an overnight stay. In Study 2, we investigated the persistence of this bias. Perceived room value and anticipatory well-being can be expected to return to baseline levels only many years after the death event. Similar to "stigmatized properties" in real estate, these data confirm an irrational and recalcitrant cognitive bias surrounding consumers' views of death-affected hotel rooms.

    Original languageEnglish
    Pages (from-to)286-312
    Number of pages27
    JournalOmega
    Volume79
    Issue number3
    Early online date4 Jun 2017
    DOIs
    Publication statusPublished - Aug 2019

    Fingerprint

    Perceived value
    Hotels
    Persistence
    Hospitality industry
    Suicide
    Vignettes
    Cognitive bias
    Real estate
    Homicide
    Well-being

    Keywords

    • decision-making
    • guest death
    • hotel
    • stigmatized properties
    • superstition

    ASJC Scopus subject areas

    • Health(social science)
    • Critical Care and Intensive Care Medicine
    • Life-span and Life-course Studies

    Cite this

    Knowledge of Deaths in Hotel Rooms Diminishes Perceived Value and Elicits Guest Aversion. / Bering, Jesse M; Curtin, Emma R; Jong, Jonathan.

    In: Omega, Vol. 79, No. 3, 08.2019, p. 286-312.

    Research output: Contribution to journalArticle

    Bering, Jesse M ; Curtin, Emma R ; Jong, Jonathan. / Knowledge of Deaths in Hotel Rooms Diminishes Perceived Value and Elicits Guest Aversion. In: Omega. 2019 ; Vol. 79, No. 3. pp. 286-312.
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