Jaguar Design: A Story of Style

Despite the prevalence of books on Jaguar, there has never been a book dedicated to the subject of Jaguar design and styling activities. As a former designer at Jaguar, Nick has spent two years researching the complete history of the design studios, which has been recently published by Porter Press: Jaguar Design – A Story of Style.
Part of the Jaguar ‘legend’ has always been the romance of Sir William Lyons and his skill in designing a succession of stylish cars. This book traces the history of how the company’s products were originally designed, the backroom designers and modellers who were able to develop his ideas and how the role of the designer has changed over time to become a key part of the communication of the modern Jaguar brand.
As a design tutor at Coventry and Umea Universities and writer for Car Design News, Nick is well-placed to write this book, which gives a deep insight into how the design process has developed over several decades and how designers have adapted their processes from conté crayon to Wacom tablet.