Islamic Banks' Brand Personality and Customer Satisfaction: An Empirical Investigation through SEM

Muhammad Tahir Jan, Ali Shafiq

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    • 2024

      Target audience for advertising

      Shafiq, A., Feb 2024, Islamic Advertising: The Malaysian Perspective. Mokhtar, A. & Haque, A. A. (eds.). Malaysia: INTHOUGHT, p. 41-66 26 p.

      Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review