iServe: A serious game for servitization

P. Petridis, V. Uren, T. Baines, Petros lameras, Charn Pisithpunth, V.G. Shi

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Servitization concerns the process of manufacturers shifting from a focus on producing and selling tangible goods to service-based business models. Factors that drive adoption of servitization are financial, strategic (competitive advantage) and marketing. However, uptake is slow and active efforts are being made to transfer knowledge about servitization to the manufacturing sector. This paper presents early results from the first test of a serious computer game which has the goal of educating managers about what advanced services are and how they fit in supply chains. Results suggest the role-play scenario tested is appropriate for an audience of largely non-expert gamers, and that the approach has the potential to instruct users about the role of services in the supply chain.
Original languageEnglish
Title of host publicationProceedings of 2014 International Conference on Interactive Mobile Communication Technologies and Learning, IMCL 2014
PublisherIEEE
Pages237-241
ISBN (Print)978-147994742-3
DOIs
Publication statusPublished - 2015
Event2014 International Conference on Interactive Mobile Communication Technologies and Learning - Thessaloniki, Greece
Duration: 13 Nov 201414 Nov 2014

Conference

Conference2014 International Conference on Interactive Mobile Communication Technologies and Learning
Abbreviated titleIMCL 2014
CountryGreece
CityThessaloniki
Period13/11/1414/11/14

Bibliographical note

This conference paper is not available on the repository. The paper was given at the 2014 International Conference on Interactive Mobile Communication Technologies and Learning, IMCL 2014; Thessaloniki; Greece; 13 November 2014 through 14 November 2014

Keywords

  • Serious Games
  • Servitization
  • Usability

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    Petridis, P., Uren, V., Baines, T., lameras, P., Pisithpunth, C., & Shi, V. G. (2015). iServe: A serious game for servitization. In Proceedings of 2014 International Conference on Interactive Mobile Communication Technologies and Learning, IMCL 2014 (pp. 237-241). IEEE. https://doi.org/10.1109/IMCTL.2014.7011139