iServe: A serious game for servitization

P. Petridis; V. Uren; T. Baines; Petros lameras; Charn Pisithpunth; V.G. Shi

doi:10.1109/IMCTL.2014.7011139

iServe: A serious game for servitization

P. Petridis, V. Uren, T. Baines, Petros lameras, Charn Pisithpunth, V.G. Shi

School of Computing, Electronics and Maths

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Citation (Scopus)

Abstract

Servitization concerns the process of manufacturers shifting from a focus on producing and selling tangible goods to service-based business models. Factors that drive adoption of servitization are financial, strategic (competitive advantage) and marketing. However, uptake is slow and active efforts are being made to transfer knowledge about servitization to the manufacturing sector. This paper presents early results from the first test of a serious computer game which has the goal of educating managers about what advanced services are and how they fit in supply chains. Results suggest the role-play scenario tested is appropriate for an audience of largely non-expert gamers, and that the approach has the potential to instruct users about the role of services in the supply chain.

Original language	English
Title of host publication	Proceedings of 2014 International Conference on Interactive Mobile Communication Technologies and Learning, IMCL 2014
Publisher	IEEE
Pages	237-241
ISBN (Print)	978-147994742-3
DOIs	https://doi.org/10.1109/IMCTL.2014.7011139
Publication status	Published - 2015
Event	2014 International Conference on Interactive Mobile Communication Technologies and Learning - Thessaloniki, Greece Duration: 13 Nov 2014 → 14 Nov 2014

Conference

Conference	2014 International Conference on Interactive Mobile Communication Technologies and Learning
Abbreviated title	IMCL 2014
Country	Greece
City	Thessaloniki
Period	13/11/14 → 14/11/14

Bibliographical note

This conference paper is not available on the repository. The paper was given at the 2014 International Conference on Interactive Mobile Communication Technologies and Learning, IMCL 2014; Thessaloniki; Greece; 13 November 2014 through 14 November 2014

Keywords

Serious Games
Servitization
Usability

Access to Document

10.1109/IMCTL.2014.7011139

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Cite this

Petridis, P, Uren, V, Baines, T, lameras, P, Pisithpunth, C & Shi, VG 2015, iServe: A serious game for servitization. in Proceedings of 2014 International Conference on Interactive Mobile Communication Technologies and Learning, IMCL 2014. IEEE, pp. 237-241, 2014 International Conference on Interactive Mobile Communication Technologies and Learning , Thessaloniki, Greece, 13/11/14. https://doi.org/10.1109/IMCTL.2014.7011139

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