Is Missy new femininity?

JongMi Kim

    Research output: Chapter in Book/Report/Conference proceedingChapter

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    In the 1990s, an interesting concept emerged to refer to young married women in Korea. This article is to analyse the emergence of the term, missy and its socio-cultural implications in the context of South Korea. Young women in South Korea during this period experienced enormous cultural transformation. As women's social status and social participation increased, young married women needed to construct their own identities in which the newly emerged term referred to new more liberated femininities.
    Original languageEnglish
    Title of host publicationNew Femininities
    Subtitle of host publicationPostfeminism, Neoliberalism and Subjectivity
    EditorsRosalind Gill, Christina Scharff
    Place of PublicationLondon
    PublisherPalgrave Macmillan
    Number of pages12
    ISBN (Electronic)978-0-230-29452-3
    ISBN (Print)9780230223349
    Publication statusPublished - 19 Jan 2011


    • femininity
    • missy
    • subjectivity
    • identities


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