Is Marketing in the Digital Era Losing its Magic?

Lyndon Simkin, Sally Dibb, Lee Quinn, Ana Canhoto, Mathew Analogbei

Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

Original languageEnglish
Title of host publicationAcademy of Marketing Conference
Place of PublicationLimerick
Publication statusPublished - 2015
Event Academy of Marketing Conference 2015: The Magic in Marketing - Limerick, Ireland
Duration: 7 Jul 20159 Jul 2015
https://www.academyofmarketing.org/conference/conference-history/conference-2015/

Conference

Conference Academy of Marketing Conference 2015
Abbreviated titleAM 2015
CountryIreland
CityLimerick
Period7/07/159/07/15
Internet address

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