Is Marketing in the Digital Era Losing its Magic?

Lyndon Simkin, Sally Dibb, Lee Quinn, Ana Canhoto, Mathew Analogbei

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationAcademy of Marketing Conference
Place of PublicationLimerick
Publication statusPublished - 2015
EventAcademy Of Marketing 2015: The Magic in Marketing - Limerick, Ireland
Duration: 7 Jul 20159 Jul 2015
https://www.academyofmarketing.org/conference/conference-history/conference-2015/

Conference

ConferenceAcademy Of Marketing 2015
Abbreviated titleAM 2015
CountryIreland
CityLimerick
Period7/07/159/07/15
Internet address

Cite this

Simkin, L., Dibb, S., Quinn, L., Canhoto, A., & Analogbei, M. (2015). Is Marketing in the Digital Era Losing its Magic? In Academy of Marketing Conference Limerick.

Is Marketing in the Digital Era Losing its Magic? / Simkin, Lyndon; Dibb, Sally; Quinn, Lee; Canhoto, Ana; Analogbei, Mathew.

Academy of Marketing Conference. Limerick, 2015.

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Simkin, L, Dibb, S, Quinn, L, Canhoto, A & Analogbei, M 2015, Is Marketing in the Digital Era Losing its Magic? in Academy of Marketing Conference. Limerick, Academy Of Marketing 2015, Limerick, Ireland, 7/07/15.
Simkin L, Dibb S, Quinn L, Canhoto A, Analogbei M. Is Marketing in the Digital Era Losing its Magic? In Academy of Marketing Conference. Limerick. 2015
Simkin, Lyndon ; Dibb, Sally ; Quinn, Lee ; Canhoto, Ana ; Analogbei, Mathew. / Is Marketing in the Digital Era Losing its Magic?. Academy of Marketing Conference. Limerick, 2015.
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