Is Marketing in the Digital Era Losing its Magic?

Lyndon Simkin, Sally Dibb, Lee Quinn, Ana Canhoto, Mathew Analogbei

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding › peer-review

Original language	English
Title of host publication	Academy of Marketing Conference
Place of Publication	Limerick
Publication status	Published - 2015
Event	Academy of Marketing Conference 2015: The Magic in Marketing - Limerick, Ireland Duration: 7 Jul 2015 → 9 Jul 2015 https://www.academyofmarketing.org/conference/conference-history/conference-2015/

Conference	Academy of Marketing Conference 2015
Abbreviated title	AM 2015
Country/Territory	Ireland
City	Limerick
Period	7/07/15 → 9/07/15
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2015/

Cite this

@inproceedings{431292d9a26f47aa95bcc1c59b74f15a,

title = "Is Marketing in the Digital Era Losing its Magic?",

author = "Lyndon Simkin and Sally Dibb and Lee Quinn and Ana Canhoto and Mathew Analogbei",

year = "2015",

language = "English",

booktitle = "Academy of Marketing Conference",

note = "Academy of Marketing Conference 2015 : The Magic in Marketing, AM 2015 ; Conference date: 07-07-2015 Through 09-07-2015",

url = "https://www.academyofmarketing.org/conference/conference-history/conference-2015/",

}