Is Marketing in the Digital Era Losing its Magic?

Lyndon Simkin, Sally Dibb, Lee Quinn, Ana Canhoto, Mathew Analogbei

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationAcademy of Marketing Conference
Place of PublicationLimerick
Publication statusPublished - 2015
EventAcademy Of Marketing 2015: The Magic in Marketing - Limerick, Ireland
Duration: 7 Jul 20159 Jul 2015
https://www.academyofmarketing.org/conference/conference-history/conference-2015/

Conference

ConferenceAcademy Of Marketing 2015
Abbreviated titleAM 2015
CountryIreland
CityLimerick
Period7/07/159/07/15
Internet address

Cite this

Simkin, L., Dibb, S., Quinn, L., Canhoto, A., & Analogbei, M. (2015). Is Marketing in the Digital Era Losing its Magic? In Academy of Marketing Conference Limerick.