Is it safe to spread the word? Exploring the impact of psychological safety in virtual brand communities on consumer attitudes and brand choice.

Anvita Kumar; Andre Soares; Rui Biscaia

Is it safe to spread the word? Exploring the impact of psychological safety in virtual brand communities on consumer attitudes and brand choice.

Anvita Kumar
, Andre Soares
, Rui Biscaia

Research output: Working paper/Preprint › Working paper

Original language	English
Publication status	In preparation - 15 Mar 2018

Cite this

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title = "Is it safe to spread the word? Exploring the impact of psychological safety in virtual brand communities on consumer attitudes and brand choice.",

author = "Anvita Kumar and Andre Soares and Rui Biscaia",

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day = "15",

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type = "WorkingPaper",

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AU - Soares, Andre

AU - Biscaia, Rui

PY - 2018/3/15

Y1 - 2018/3/15

M3 - Working paper

BT - Is it safe to spread the word? Exploring the impact of psychological safety in virtual brand communities on consumer attitudes and brand choice.

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