Is it safe to spread the word? Exploring the impact of psychological safety in virtual brand communities on consumer attitudes and brand choice.

Anvita Kumar; Andre Soares; Rui Biscaia

Is it safe to spread the word? Exploring the impact of psychological safety in virtual brand communities on consumer attitudes and brand choice.

Anvita Kumar, Andre Soares, Rui Biscaia

Research output: Working paper/Preprint › Working paper

Original language	English
Publication status	In preparation - 15 Mar 2018

Cite this

@techreport{b792ca9c9ed84a06a387e236427c6a11,

title = "Is it safe to spread the word? Exploring the impact of psychological safety in virtual brand communities on consumer attitudes and brand choice.",

author = "Anvita Kumar and Andre Soares and Rui Biscaia",

year = "2018",

month = mar,

day = "15",

language = "English",

type = "WorkingPaper",

}

TY - UNPB

T1 - Is it safe to spread the word? Exploring the impact of psychological safety in virtual brand communities on consumer attitudes and brand choice.

AU - Kumar, Anvita

AU - Soares, Andre

AU - Biscaia, Rui

PY - 2018/3/15

Y1 - 2018/3/15

M3 - Working paper

BT - Is it safe to spread the word? Exploring the impact of psychological safety in virtual brand communities on consumer attitudes and brand choice.

ER -