Is it safe to spread the word? Exploring the impact of psychological safety in virtual brand communities on consumer attitudes and brand choice.

Anvita Kumar, Andre Soares, Rui Biscaia

Research output: Working paper

Original languageEnglish
Publication statusIn preparation - 15 Mar 2018

Cite this

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author = "Anvita Kumar and Andre Soares and Rui Biscaia",
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