Is it safe to spread the word? Exploring the impact of psychological safety in virtual brand communities on consumer attitudes and brand choice.

Anvita Kumar; Andre Soares; Rui Biscaia

Is it safe to spread the word? Exploring the impact of psychological safety in virtual brand communities on consumer attitudes and brand choice.

Anvita Kumar, Andre Soares, Rui Biscaia

School of Marketing and Management

Research output: Working paper/Preprint › Working paper

Original language	English
Publication status	In preparation - 15 Mar 2018

Cite this

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author = "Anvita Kumar and Andre Soares and Rui Biscaia",

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