This study introduces the concept of psychological safety, as a facet of social contagion, in online networks. Specifically, it explores the impact of psychological safety on member participation level and subsequent influence on consumer choice. Academic and managerial implications of this study are discussed herein.
|Publication status||Accepted/In press - 29 Jun 2017|
|Event||Association For Consumer Research Conference 2017 - San Diego, United States|
Duration: 26 Oct 2017 → 29 Oct 2017
|Conference||Association For Consumer Research Conference 2017|
|Period||26/10/17 → 29/10/17|
Soares, A., & Kumar, A. (Accepted/In press). Is it safe to spread the word? Exploring the impact of psychological safety in virtual communities on consumer choice. Association For Consumer Research Conference 2017, San Diego, United States.