Is it safe to spread the word? Exploring the impact of psychological safety in virtual communities on consumer choice

Andre Soares, Anvita Kumar

Research output: Contribution to conferenceOther

Abstract

This study introduces the concept of psychological safety, as a facet of social contagion, in online networks. Specifically, it explores the impact of psychological safety on member participation level and subsequent influence on consumer choice. Academic and managerial implications of this study are discussed herein.
Original languageEnglish
Publication statusAccepted/In press - 29 Jun 2017
EventAssociation For Consumer Research Conference 2017 - San Diego, United States
Duration: 26 Oct 201729 Oct 2017
http://www.acrweb.org/acr/Public/index.aspx

Conference

ConferenceAssociation For Consumer Research Conference 2017
CountryUnited States
CitySan Diego
Period26/10/1729/10/17
Internet address

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Cite this

Soares, A., & Kumar, A. (Accepted/In press). Is it safe to spread the word? Exploring the impact of psychological safety in virtual communities on consumer choice. Association For Consumer Research Conference 2017, San Diego, United States.