Is China Ready for the WWW? Factors Influencing Customer Satisfaction on Internet Shopping in China

Maktoba Omar, Ian Bathgate, Sonny Nwankwo

    Research output: Chapter in Book/Report/Conference proceedingConference proceedingpeer-review

    Original languageEnglish
    Title of host publicationProceedings of Building Business, Shaping Society, Incorporating the 5th American Marketing Association/Academy of Marketing Joint Biennial Conference Dublin Institute of Technology
    Publication statusPublished - 7 Jul 2005
    Event5th American Marketing Association/Academy of Marketing Joint Biennial Conference : Marketing: Building Business, Shaping Society - Dublin, Ireland
    Duration: 5 Jul 20077 Jul 2007

    Conference

    Conference5th American Marketing Association/Academy of Marketing Joint Biennial Conference
    Country/TerritoryIreland
    CityDublin
    Period5/07/077/07/07

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