Is China Ready for the WWW? Factors Influencing Customer Satisfaction on Internet Shopping in China

Maktoba Omar, Ian Bathgate, Sonny Nwankwo

Research output: Chapter in Book/Report/Conference proceedingConference proceeding

Original languageEnglish
Title of host publicationProceedings of Building Business, Shaping Society, Incorporating the 5th American Marketing Association/Academy of Marketing Joint Biennial Conference Dublin Institute of Technology
Publication statusPublished - 7 Jul 2005
Event5th American Marketing Association/Academy of Marketing Joint Biennial Conference : Marketing: Building Business, Shaping Society - Dublin, Ireland
Duration: 5 Jul 20077 Jul 2007

Conference

Conference5th American Marketing Association/Academy of Marketing Joint Biennial Conference
CountryIreland
CityDublin
Period5/07/077/07/07

Cite this

Omar, M., Bathgate, I., & Nwankwo, S. (2005). Is China Ready for the WWW? Factors Influencing Customer Satisfaction on Internet Shopping in China. In Proceedings of Building Business, Shaping Society, Incorporating the 5th American Marketing Association/Academy of Marketing Joint Biennial Conference Dublin Institute of Technology