Investigation of the perception of signage in Amman, Jordan

Essam Abu Awad, Andrée Woodcock, Kollette Super, Cherie Lebbon

Research output: Contribution to journalArticlepeer-review


The research outlined in this paper forms part of a doctoral study addressing the competencies of sign designers in Jordan. The paper details the starting point for this research, which was a concern over the visual pollution caused by the proliferation of commercial signage in Amman, and the need to address this through better design. The paper presents a case study of Amman, in which the role of signage in the city is discussed along with the opinions of the sign users about the effect the signs are having on the city.

Original languageEnglish
Pages (from-to)233-246
Number of pages14
JournalDesign Principles and Practices
Issue number6
Publication statusPublished - 2010


  • Commercial signage
  • Education
  • Graphic design
  • Sign design
  • Visual clutter

ASJC Scopus subject areas

  • Visual Arts and Performing Arts

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