Investigating the Use, Adoption and Diffusion of Online Social Network Adoption (Facebook vs Twitter), within the Older Adult Population (50+) in Hertfordshire UK.

Chike Obuekwe Chikelue; Jyoti Choudrie; AMY Nwanekezie; David Sundaram; Gabrielle Peko

Investigating the Use, Adoption and Diffusion of Online Social Network Adoption (Facebook vs Twitter), within the Older Adult Population (50+) in Hertfordshire UK.

Chike Obuekwe Chikelue
, Jyoti Choudrie
, AMY Nwanekezie
, David Sundaram
, Gabrielle Peko

University of Hertfordshire

Research output: Contribution to conference › Paper › peer-review

Abstract

This study aims to Identify, understand, examine & explain the adoption, use & diffusion of Online Social Network’s (OSNs); namely, Facebook vs Twitter within the older population of UK using a quantitative approach, a combination of hard copy and online questionnaires. This study used a random and nonrandom sampling, there were 266 completed replies obtained and analysed using structural equation modelling. This analysis revealed that older adults do not use OSNs for entertainment purposes, but more for effective purposes such as, communication or obtaining news information. It also explains how it provides contributions for academia, policy makers and industrial sectors and offers a conclusion to this paper.

Original language	English
Publication status	Published - 2020
Externally published	Yes
Event	53rd Hawaii International Conference on System Sciences - Maui, United States Duration: 7 Jan 2020 → 10 Jan 2020

Conference

Conference	53rd Hawaii International Conference on System Sciences
Abbreviated title	HICSS 2020
Country/Territory	United States
City	Maui
Period	7/01/20 → 10/01/20

Cite this

Investigating the Use, Adoption and Diffusion of Online Social Network Adoption (Facebook vs Twitter), within the Older Adult Population (50+) in Hertfordshire UK. / Obuekwe Chikelue, Chike; Choudrie, Jyoti; Nwanekezie, AMY et al.
2020. Paper presented at 53rd Hawaii International Conference on System Sciences, Maui, Hawaii, United States.

Research output: Contribution to conference › Paper › peer-review

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title = "Investigating the Use, Adoption and Diffusion of Online Social Network Adoption (Facebook vs Twitter), within the Older Adult Population (50+) in Hertfordshire UK.",

abstract = "This study aims to Identify, understand, examine \& explain the adoption, use \& diffusion of Online Social Network{\textquoteright}s (OSNs); namely, Facebook vs Twitter within the older population of UK using a quantitative approach, a combination of hard copy and online questionnaires. This study used a random and nonrandom sampling, there were 266 completed replies obtained and analysed using structural equation modelling. This analysis revealed that older adults do not use OSNs for entertainment purposes, but more for effective purposes such as, communication or obtaining news information. It also explains how it provides contributions for academia, policy makers and industrial sectors and offers a conclusion to this paper.",

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AU - Obuekwe Chikelue, Chike

AU - Choudrie, Jyoti

AU - Nwanekezie, AMY

AU - Sundaram, David

AU - Peko, Gabrielle

PY - 2020

Y1 - 2020

N2 - This study aims to Identify, understand, examine & explain the adoption, use & diffusion of Online Social Network’s (OSNs); namely, Facebook vs Twitter within the older population of UK using a quantitative approach, a combination of hard copy and online questionnaires. This study used a random and nonrandom sampling, there were 266 completed replies obtained and analysed using structural equation modelling. This analysis revealed that older adults do not use OSNs for entertainment purposes, but more for effective purposes such as, communication or obtaining news information. It also explains how it provides contributions for academia, policy makers and industrial sectors and offers a conclusion to this paper.

AB - This study aims to Identify, understand, examine & explain the adoption, use & diffusion of Online Social Network’s (OSNs); namely, Facebook vs Twitter within the older population of UK using a quantitative approach, a combination of hard copy and online questionnaires. This study used a random and nonrandom sampling, there were 266 completed replies obtained and analysed using structural equation modelling. This analysis revealed that older adults do not use OSNs for entertainment purposes, but more for effective purposes such as, communication or obtaining news information. It also explains how it provides contributions for academia, policy makers and industrial sectors and offers a conclusion to this paper.

M3 - Paper

T2 - 53rd Hawaii International Conference on System Sciences

Y2 - 7 January 2020 through 10 January 2020

ER -

Investigating the Use, Adoption and Diffusion of Online Social Network Adoption (Facebook vs Twitter), within the Older Adult Population (50+) in Hertfordshire UK.

Abstract

Conference

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