Investigating the Use, Adoption and Diffusion of Online Social Network Adoption (Facebook vs Twitter), within the Older Adult Population (50+) in Hertfordshire UK.

Chike Obuekwe Chikelue, Jyoti Choudrie, AMY Nwanekezie, David Sundaram, Gabrielle Peko

Research output: Contribution to conferencePaperpeer-review

Abstract

This study aims to Identify, understand, examine & explain the adoption, use & diffusion of Online Social Network’s (OSNs); namely, Facebook vs Twitter within the older population of UK using a quantitative approach, a combination of hard copy and online questionnaires. This study used a random and nonrandom sampling, there were 266 completed replies obtained and analysed using structural equation modelling. This analysis revealed that older adults do not use OSNs for entertainment purposes, but more for effective purposes such as, communication or obtaining news information. It also explains how it provides contributions for academia, policy makers and industrial sectors and offers a conclusion to this paper.
Original languageEnglish
Publication statusPublished - 2020
Externally publishedYes
Event53rd Hawaii International Conference on System Sciences - Maui, United States
Duration: 7 Jan 202010 Jan 2020

Conference

Conference53rd Hawaii International Conference on System Sciences
Abbreviated titleHICSS 2020
CountryUnited States
City Maui
Period7/01/2010/01/20

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