This study aims to Identify, understand, examine & explain the adoption, use & diffusion of Online Social Network’s (OSNs); namely, Facebook vs Twitter within the older population of UK using a quantitative approach, a combination of hard copy and online questionnaires. This study used a random and nonrandom sampling, there were 266 completed replies obtained and analysed using structural equation modelling. This analysis revealed that older adults do not use OSNs for entertainment purposes, but more for effective purposes such as, communication or obtaining news information. It also explains how it provides contributions for academia, policy makers and industrial sectors and offers a conclusion to this paper.
|Publication status||Published - 2020|
|Event||53rd Hawaii International Conference on System Sciences - Maui, United States|
Duration: 7 Jan 2020 → 10 Jan 2020
|Conference||53rd Hawaii International Conference on System Sciences|
|Abbreviated title||HICSS 2020|
|Period||7/01/20 → 10/01/20|