Investigating the moderating role of Export Promotion Programmes using evidence from North-Africa

Mohamed Yacine Haddoud, Adah-Kole Onjewu, Paul Jones, Robert Newbery

Research output: Contribution to journalArticle

4 Citations (Scopus)
28 Downloads (Pure)

Abstract

Purpose – Based on an institutional approach to explaining firms’ internationalisation, this paper aims to empirically investigate the role of Export Promotion Programmes (EPPs) in moderating the influence of export barriers perceptions on small and medium enterprises’ (SMEs) propensity to export.
Design/methodology/approach – The study uses evidence from Algeria, the largest North-African country. The data were collected using an online questionnaire, targeting SMEs operating in the manufacturing
sector. The study considers the influence of procedural, informational, environmental and functional barriers on export propensity, to uncover the moderating role of trade missions, trade shows and export seminars and
workshops on such relationships. To examine these links, five main hypotheses are proposed and tested through a non-linear partial least squares structural equation modelling on a sample of 128 Algerian SMEs.
Findings – The results show that while internal barriers decrease firms’ export propensity, EPPs including trade fairs and shows may independently pose either a positive or negative influence on such relationships.
Research limitations/implications – The study confirms the applicability of the institutional perspective to explaining firms’ internationalisation. More importantly, the present study highlights the role of EPPs in moderating the influence of export barriers perceptions on SMEs’ international market entry, a role neglected by the extant empirical literature.
Practical implications – The current findings hold important implications to export promotion organisations operating in African countries. Notably, the results reveal that some programmes could have a negative influence if they are not delivered appropriately.
Originality/value – This study offers a rare focus on the moderating role of EPPs in the relationship between export barriers and export propensity, within the setting of a North-African country.
Original languageEnglish
Pages (from-to)282 - 308
Number of pages26
JournalCritical Perspectives on International Business
VolumeVolume 14
Issue numberIssue 2/3
DOIs
Publication statusPublished - 7 Feb 2018

Fingerprint

North Africa
Export promotion
Propensity
Small and medium-sized enterprises
Export barriers
African countries
Trade shows
Internationalization
Trade fairs
Design methodology
Partial least squares
Algeria
Structural equation modeling
Questionnaire
Institutional perspective
International market entry
Targeting

Keywords

  • SMEs
  • Export barriers
  • Export promotion

Cite this

Investigating the moderating role of Export Promotion Programmes using evidence from North-Africa. / Haddoud, Mohamed Yacine ; Onjewu, Adah-Kole ; Jones, Paul; Newbery, Robert.

In: Critical Perspectives on International Business, Vol. Volume 14 , No. Issue 2/3, 07.02.2018, p. 282 - 308.

Research output: Contribution to journalArticle

Haddoud, Mohamed Yacine ; Onjewu, Adah-Kole ; Jones, Paul ; Newbery, Robert. / Investigating the moderating role of Export Promotion Programmes using evidence from North-Africa. In: Critical Perspectives on International Business. 2018 ; Vol. Volume 14 , No. Issue 2/3. pp. 282 - 308.
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