Intuitive and objective processes in automotive design

Mike Tovey

Research output: Contribution to journalArticle

47 Citations (Scopus)


The characteristics and specialist responsibilities which distinguish industrial designers from engineering designers are most strongly evident in the automobile industry. Car stylists use intuitive processes, and private form and graphic languages. Design managers control the styling process through a number of management intervention points which provide a precise objective framework for the process. If conventional processes are to be computerized then any system must both permit the intuitive processes and fit into the management's objective framework.
Original languageEnglish
Pages (from-to)23-41
JournalDesign Studies
Issue number1
Publication statusPublished - 1992

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  • car styling
  • graphic language
  • intuitive design
  • design processes


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