Introduction to Socio-Cultural Influences

Julia Tyrrell

doi:10.1007/978-3-642-36861-5_2

Introduction to Socio-Cultural Influences

Julia Tyrrell

School of Marketing and Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

Any international marketer faces many challenges and one of the biggest challenges is dealing with socio-cultural factors and their influence on buying behaviour in the international environment. Hence any decisions relating to product design and usage, marketing communications, and making products available are all, to some extent affected by these factors.

Original language	English
Title of host publication	Marketing Cases from Emerging Markets
Editors	Dilip Mutum, Sanjit Roy, Eva Kipnis
Place of Publication	Berlin
Publisher	Springer
Pages	9-11
Number of pages	3
ISBN (Electronic)	978-3-642-36861-5
ISBN (Print)	978-3-642-36860-8
DOIs	https://doi.org/10.1007/978-3-642-36861-5_2
Publication status	Published - 2014

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10.1007/978-3-642-36861-5_2

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title = "Introduction to Socio-Cultural Influences ",

abstract = "Any international marketer faces many challenges and one of the biggest challenges is dealing with socio-cultural factors and their influence on buying behaviour in the international environment. Hence any decisions relating to product design and usage, marketing communications, and making products available are all, to some extent affected by these factors.",

author = "Julia Tyrrell",

year = "2014",

doi = "10.1007/978-3-642-36861-5_2",

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T1 - Introduction to Socio-Cultural Influences

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AB - Any international marketer faces many challenges and one of the biggest challenges is dealing with socio-cultural factors and their influence on buying behaviour in the international environment. Hence any decisions relating to product design and usage, marketing communications, and making products available are all, to some extent affected by these factors.

U2 - 10.1007/978-3-642-36861-5_2

DO - 10.1007/978-3-642-36861-5_2

M3 - Chapter

SN - 978-3-642-36860-8

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EP - 11

BT - Marketing Cases from Emerging Markets

A2 - Mutum, Dilip

A2 - Roy, Sanjit

A2 - Kipnis, Eva

PB - Springer

CY - Berlin

ER -

Introduction to Socio-Cultural Influences

Abstract

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