Introduction to Product Development and Market Entry

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Marketing Cases From Emerging Markets
Editors	Dilip S. Mutum, Sanjit Roy, Eva Kipnis
Publisher	Springer Verlag
Pages	89-91
Number of pages	3
ISBN (Electronic)	978-3-642-36861-5
ISBN (Print)	978-3-642-36861-5, 978-3-662-51123-7
Publication status	Published - 1 Nov 2014

Cite this

@inbook{6872bb5ac72a40bc8bc47b215cc07c33,

title = "Introduction to Product Development and Market Entry",

author = "Geoff Alcock and Ali Baig",

year = "2014",

month = nov,

day = "1",

language = "English",

isbn = "978-3-642-36861-5",

pages = "89--91",

editor = "Mutum, \{Dilip S.\} and Sanjit Roy and Eva Kipnis",

booktitle = "Marketing Cases From Emerging Markets",

publisher = "Springer Verlag",

address = "Austria",

}

TY - CHAP

T1 - Introduction to Product Development and Market Entry

AU - Alcock, Geoff

AU - Baig, Ali

PY - 2014/11/1

Y1 - 2014/11/1

UR - https://link.springer.com/book/10.1007%2F978-3-642-36861-5

M3 - Chapter

SN - 978-3-642-36861-5

SN - 978-3-662-51123-7

SP - 89

EP - 91

BT - Marketing Cases From Emerging Markets

A2 - Mutum, Dilip S.

A2 - Roy, Sanjit

A2 - Kipnis, Eva

PB - Springer Verlag

ER -