Introduction to Product Development and Market Entry

Geoff Alcock, Ali Baig

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Cases From Emerging Markets
EditorsDilip S. Mutum, Sanjit Roy, Eva Kipnis
PublisherSpringer Verlag
Pages89-91
Number of pages3
ISBN (Electronic)978-3-642-36861-5
ISBN (Print)978-3-642-36861-5, 978-3-662-51123-7
Publication statusPublished - 1 Nov 2014

Cite this

Alcock, G., & Baig, A. (2014). Introduction to Product Development and Market Entry. In D. S. Mutum, S. Roy, & E. Kipnis (Eds.), Marketing Cases From Emerging Markets (pp. 89-91). Springer Verlag.