Introduction to Product Development and Market Entry

Geoff Alcock, Ali Baig

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Marketing Cases From Emerging Markets
Editors	Dilip S. Mutum, Sanjit Roy, Eva Kipnis
Publisher	Springer Verlag
Pages	89-91
Number of pages	3
ISBN (Electronic)	978-3-642-36861-5
ISBN (Print)	978-3-642-36861-5, 978-3-662-51123-7
Publication status	Published - 1 Nov 2014

Cite this

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title = "Introduction to Product Development and Market Entry",

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year = "2014",

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booktitle = "Marketing Cases From Emerging Markets",

publisher = "Springer Verlag",

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}

TY - CHAP

T1 - Introduction to Product Development and Market Entry

AU - Alcock, Geoff

AU - Baig, Ali

PY - 2014/11/1

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M3 - Chapter

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SN - 978-3-662-51123-7

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BT - Marketing Cases From Emerging Markets

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A2 - Kipnis, Eva

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